Real Madrid remains the most valuable football brand in the world, according to the Brand Finance Football 50 2026 report. The Spanish club is valued at 2.4 billion euros, following an increase of around 25%, and retains the global lead for the third consecutive year.
Los Merengues also top the brand strength ranking, with 95.8 points out of 100. Barcelona, valued at two billion euros, takes second place, while Arsenal, at 1.5 billion, completes the podium.
In Portugal, Sporting has become the most valuable football brand, with a valuation of 250 million euros. The Lions’ brand rose by 35% and climbed to 19th place worldwide, overtaking Benfica. The growth is attributed to sporting performance, participation in the Champions League and the appreciation of its assets in the transfer market.
Benfica ranks 22nd worldwide, with its brand valued at 219 million euros, after growth of 15.4%. FC Porto occupies 25th place, with a value of 192 million euros, 7% more than the previous year. The Eagles continue to rely on a broad supporter base and strong commercial capacity, while the Dragons stand out above all in another indicator analysed by Brand Finance.
FC Porto was the fastest-growing club in the world in terms of brand strength, reaching 81.9 points out of 100 on the Brand Strength Index (BSI), an indicator that assesses factors such as reputation, relationship with supporters, marketing investment and commercial performance. Sporting and Benfica also feature among the clubs that improved the most in this indicator, placing Portugal’s big three in a prominent international position.
Outside Europe, Brazil and Saudi Arabia are strengthening their presence in the global football market. Flamengo and Palmeiras represent Brazil among the 50 most valuable brands, valued at 155 million and 91 million euros respectively. In Saudi Arabia, Al Hilal and Al Nassr stand out for the strength of their brands, driven by major investment, the signing of international stars and the growing worldwide exposure of the Saudi Pro League.
21/08/2026
